When the southernmost country in America
took his technology and talent north
Chile is the most educated country and the leading innovative economy in Latin America; it ranks 53rd worldwide. ProChile (the country's commercial agency) wanted to bring its best education focused tech companies, which were also changing the paradigms in LATAM, to the largest Spanish-speaking market.
As an organization, they wondered: how could they create a program to bring these companies to Mexico and not stay as a photo-op trade mission? Their goal was to engage them in real productive business meetings.
The startups needed to understand in the simplest way how the business culture works in Mexico and establish the first conversations with potential clients in the country.
Together, we selected the best startups in Chile to help them in their soft landing process and facilitate at least three business meetings with clients and business partners for each of them.
We design a tailor-made program to accelerate the internationalization process in order to facilitate their entry and prepare them for their first meetings with a team of experts. We provided different workshops and mentoring sessions for entrepreneurs focused on their needs and cultural immersion.
We connected the 12 participating startups with more than 40 educational institutions.
They presented their projects in front of more than 80 representatives of publishers and educational institutionssuch as Santillana, Hidalgo Bookstores, the National Polytechnic Institute, Iberoamerican University, La Salle College and the Tecnológico de Monterrey.
"After working with the Brixton Ventures Lab team, we were happy and satisfied with the results. The capacity and management they have over their contact networks is incredible. It was a great success to have found them in Mexico”.
Daniel Tamayo, ICT Commercial Deputy Director, Services, Innovation and Entrepreneurship.
Connections with educational institutions